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Search Engine Optimization is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine

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Last Updated Apr 2020

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SEMRush: Best Marketing SEO Tools

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Best SEO Tools Overall

All-in-one Marketing Toolkit For Digital Marketing Professionals Read Review

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$99.95 monthly or $83.28 Annualy

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Analyze Long Tail Keywords

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Optimize Existing Blog Posts

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Optimize Site’s Technical SEO

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Monitor Your Brand Outreach

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Find New Link Building Opportunities

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Try it for free for 7 days

Ahrefs: Best SEO Keyword Tool

Ahrefs Logo 1 -Best SEO Tools 2020

Tools To Grow Your Search Traffic, Research Your Competitors. Considered as The Best SEO Keyword Tools. Read Review

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$99.00 Monthly or $82.00 Annually

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Generate Millions Of Keyword Ideas

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Newly Discovered Keywords Monthly

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Ranking History Of Your Pages
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Traffic Estimation For All Pages Top 10
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Try it for $7 for 7 days

Google Search Console: Top Google SEO Tool

google search console logo 1 -Best SEO Tools 2020

Tools to Monitor And Report on Your Website’s Presence In Google SERP. Read Review

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Best Free SEO Tools From Google

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Optimize Your Content – Search Analytics

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Get Your Content On Google

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Get Alerted On Issues And Fix It

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Understand how Google Search sees your pages

Ubersuggest: Best SEO Analysis Tool

ubersuggest logo 1 -Best SEO Tools 2020

Tools to Give You Detailed Data on Keyword Difficulty, Monthly Search Volume, and More.

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100% Free SEO Tools

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Keyword and Content Ideas

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Traffic Analyzer

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SEO Analyzer

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A/B Testing Calculator

Answerthepublic: Best Keyword Ideas Tool

Answerthepublic logo 1 -Best SEO Tools 2020

This Tools Finds Questions That People Asks on Forums, Blogs, Social Media & Turns It Into Awesome Keywords

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$99.00 Monthly or $79.00 Annually

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Content In The Form of Question

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Get Keyword Idea

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Keyword and Content Ideas Based Country & Language

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Limited Features For Free Account

KWFinder: SEO Keyword Tool

KWFinder logo 1 -Best SEO Tools 2020

Best Tool to Find Long Tail Keywords With Low SEO Difficulty.

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$49.00 Monthly or $29.00 Annually

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Find Hidden Long Tail Keywords

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Find your competitor’s keywords

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Find your competitor’s keywords

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Money Back Guranted 2 Days

Siteliner: Content Duplicate Analysis Tool

Siteliner logo 1 -Best SEO Tools 2020

Free and Fast Tools To Analysis Duplicate Content, Broken Links, Internal Page Rank, Redirections and More

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100% Free SEO Tools

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Analysis Duplicate Content

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Find Broken Links In Your Site

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Find Internal Page Rank

SpyFu: Competitors Keywords Research Tool

SpyFu logo 1 - Best SEO Tools 2020

This Tools Allows You to Research on Your Competitors to Determine Which Keywords They Use.

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$39.00 Monthly or $33.00 Annualy

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Research SEO Competitors

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Research PPC Competitors

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Keyword Research Tools

Woorank: Website Analysis Tool

Woorank logo 1 - Best SEO Tools 2020

Woorank is Tools That Hands You An Actionable Checklist That You Can Use To Fix Any Issues In Your Website.

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$59.99 monthly or $59.99 Annualy

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SEO Monitoring & Fix SEO Issues 

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Keyword Tool

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Site Crawl

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Sales Tools

MOZ: SEO Software

MOZ logo 1 - Best SEO Tools 2020

All in One SEO That Helps You to Provide Keyword Recommendations, Performance Sights, Site Crawls.,And More.

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$99 monthly or $99 Annualy
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Keyword & Link Research

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Tracks Local & Competitor Rankings

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On-Page Optimization

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Site Crawl and Crawl Diagnostics

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Try it for free for 30 days

1000 People Found Best SEO Tools Through Best Advisor

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Why Do We Really Need SEO Tools in 2020? 

Taking absolute control over Search Engine Optimization can be hard.

It’s even harder when you have simply started.

You are lucky today, we are living the best times of our lives– we have the totally free world of the internet.

You can discover hundreds of totally free online SEO tools that can help you accomplish your objectives and track them at the same time.

However to make it simpler for you, we have discovered the best SEO tools and review them here on this list.

You do not need to try all of these SEO tools, you simply need to figure out the ones that work best for the goals you have in 2020.

Here are 6 of the Best SEO Tools  You Must Use in 2020

1. SEMRush: Best Marketing SEO Tools

Semrush - best seo tools 2020 - Homepage

anPrice: $99.95 monthly or $83.28 Annualy Plan

SEO community has loved using the SEMRush marketing SEO tools. It has been the fan favorites and professionals too have actually praised it for the great features.

You can quickly assess your rankings, changes in the rankings, and brand-new opportunities to catch better rankings.

The Domain Vs Domain function provides you with an extensive analysis which allows you to compare your website to competitors.

Analytics report from SEMRush helps you to much better understand the website’s traffic, search data, or even your competitor’s website. and it allows to compare domains and keywords you are trying to rank for.

The On-Page SEO Checker tool enables you to easily monitor your rankings along with discover some recommendations on how to enhance your website’s efficiency.

The natural traffic insights include lets the users see all leading websites on a single dashboard, with associated keywords, social shares, and word count.

SEMRush Features

  • Organic and Advertising Research Tools 
  • Audience Insights and Traffic Analyzer
  • Keyword research and Market Explorer
  • SEO Writing Assistant
  • Position Tracking and Site Audit
  • Social Media Analyzer
  • Brand Monitoring
  • OnPage SEO Checker
  • Backlink Audit Tool
  • Content Analyzer

Pros

  • Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
  • Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, “difficulty” scores, etc.
  • Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their “toxicity” levels, traffic volume, etc

Cons

  • Tool organization/presentation. There are so many features and tools in their program (which is a great thing) but it really can be confusing sometimes. Remembering where you have to go to get a certain metric can be difficult.That reported data breach.
  • Keyword/traffic volume accuracy. Some of the historical trends for keywords or domains seem off, especially when you compare a domain where you actually know the history. But that is an infamously difficult task.
  • Better explanations of some of their tools. Some give you explanations upfront but then it’s hard to remember how to use each one.

Rating: 9.6/10

    semush logo 2 -Best SEO Tools 2020

    SEMRush

    2. Ahrefs: Best SEO Keyword Tool

    agrefs - best seo tools 2020 - homepage

    Price: $99.00 Per Month or $82.00 Annually Plan

    Being one of the best SEO tools online, SEO professionals have all the very best things to say about Ahrefs.

    It is the second largest website crawler after Google. Its Site Audit function is considered as the very best SEO Analysis tool around.

    The Website Audit function by Ahref assists you highlight the parts of your website that needs updates and improvements. This profoundly assists you to accomplish much better search engine ranking.

    The method to utilize Ahrefs is straightforward. Simply get in the URL you wish to test and Enter the keywords you wish to search. You can also use Ahrefs tools to sneak into your competitor’s backlinks. When launching your own brand, this provides you a beginning point.

    Online marketers use Ahrefs tool to figure out the most linked to content within a specific niche.

    This is the best free SEO tool when it comes to keyword research, rank tracking, competitor analysis, SEO audit, viral content research and much more.

    Ahrefs Features

    • Site Explorer
    • Content & Keyword Explorer
    • Alerts
    • Rank Tracker
    • Domain Comparison
    • Batch Analysis
    • Link Intersect
    • SEO Toolbar

    Pros

    • The Backlink Tool from Ahrefs is great. You can see who your competitors are linking to and how they are receiving those backlinks.
    • The site explorer is great to do an overall analysis of your competitors, from checking their domain ranking to keywords they rank for.
    • The content explorer is great for finding popular topics in your industry to brainstorm ideas for articles and guest posts.

    Cons

    • Domain ranking changes over time.
    • Ads receiving the most traffic.
    • More filters for backlink profile.

    Rating: 9.1/10

    ahrefs logo 2 -Best SEO Tools 2020

    Ahrefs

    3. Google Search Console: Top Google SEO Tool

    google search console - best seo tools 2020 - homepage

    Price: Best Free SEO Tools From Google

    Google Search Console allows users to monitor and report on your website’s existence in Google SERP.

    It is a suite of useful SEO tools that assist the users to identify duplicate metadata, number of indexed pages, security issues and other.

    All you need to do is go to ‘search traffic’ and after that ‘Search Analytics’ to get a keywords for which you currently rank. With Google Search Console, you are in control of what gets indexed and how your website is represented with this account.

    search Console by Google is easy to use and offers useful data and details you can use to reach your goals. it allows you to understand how your audiences see your site and ultimately offers an opportunity to optimize it for much better performance on SERPs.

    search Console mobile usability report is an amazing method to highlight the URLs that have issues for a mobile user. The report consists the issues, URLs where the issue exists and actionable insights to fix the functionality problem.

    Google Search Console Features

    • Perfornance Report
    • Get Your Content On Google
    • URL Inspection
    • Index Coverage Report
    • Sitemaps Report
    • Security Issues Report.

    Pros

    • You can submit your sitemap directly to Google and get it crawled.
    • It also displays errors that are preventing your site pages to get indexed in Google.
    • You get a list of all the keywords for which your site is ranking.
    • You can track its position, CTR and impressions.

    Cons

    • Sometimes, the average position it shows for a particular webpage is not that accurate.
    • Understanding issues depicted by search console can be difficult at times as they are very technical.
    • It doesn’t accept HTML sitemaps.

    Rating: 9/10

    google search console logo 2 -Best SEO Tools 2020

    Google Search 

    4. Ubersuggest: Best SEO analysis Tool

    ubersuggest - best seo tools 2020 - hompage

    Price: 100% Free SEO Tools

    Ubersuggest is tools that developed by Neil Patel, this is a keyword finder tool that helps you recognize keywords and also the search intent behind them by showing the top ranking SERPs for them.

    From short to long-tail phrase, you can find the best terms to use on your website with numerous suggestions from this free excellent keyword tool.

    Metrics they include in their report are keyword volume, competition, Cost Per Click, and seasonal trends. Great for both organic, SEO and paid, Pay Per Click groups this tool can help determine if a keyword is worth targeting and how competitive it is.

    Ubersuggest Features

    • Keyword and Content Ideas
    • Traffic Analyzer
    • A/B Testing Calculator
    • SEO Analyzer : Site Audit & Backlinks

    Pros

    • Completely free
    • Helps to identify keywords to target, as well as related keywords
    • Provides useful information for competitive analysis

    Cons

    • Some features are still being developed (backlink analysis, Content Ideas)
    • Website can be slow

    Rating: 9/10

    ubersuggest logo 2 -Best SEO Tools 2020

    Ubersuggest

    5. Answerthepublic: Best Keyword Ideas Tool

    answer the public - best seo tools 2020 - homepage

    Price: $99.00 Monthly or $79.00 Annually Plan

    Wish to discover topics for your next blog? Use this SEO tool to create content around specific keywords.

    When trying to rank better online, AnswerThePublic gives you an enormous edge. Not only this, however it is also great for finding featured snippets.

    Let’s say you wish to begin a new blog site for your business and you employed freelancers to create content. Now with this toll, all you need to do is use this tool and download a list of differen spectrums in the very same niche. Send out the list over to them and your work is done.

    It takes a maximum of 5 minutes of effort to make one of the most efficient lists of SEO topics that will help you to grow your website.

    AnswerThePublic is best tool to compile SEO content for a website., it offers the featured tool in which it presents a list of questions/queries people make about a specific keyword.

    Answerthepublic Features

    • Content In The Form of Question
    • Get Keyword Idea
    • Keyword and Content Ideas Based Country
    • Keyword and Content Ideas Based Language

    Pros

    • Free and easy to use
    • You can download the results into a CSV file & the keyword visualization as a .jpeg file
    • Provides relevant and current long-tail keywords
    • Varied categories in keyword search results
    • No need to sign up or register
    • Free email course on how to use the tool

    Cons

    • The free version only allows three searches a day
    • Setting a different language and location requires an upgrade to Pro
    • No keyword stats available (possible update may be coming)
    • Doesn’t work great for very specific keywords
    • Suggestions aren’t always relevant

    Rating: 8.7/10

    Answerthepublic logo 2 -Best SEO Tools 2020

    Answerthepublic

    6. Siteliner: Content Duplicate Analysis Tool

    siteliner - best seo tools 2020 - homepage

    Price: 100% Free SEO Tools

    have you ever Worried about the originality of the content on your website?

    Siteliner assists you to find the content on your website which is duplicate. It’s suggested to all website owners to have original content

    Google penalizes the websites which have identical content. Therefore, one should ensure that content on the website is prepared carefully.

    With Siteliner, you can easily scan your website for duplicate content, damaged links, average page size, speed and a lot more.

    Not just that, Siteliner also compares your business site to all other sites checked on Siteliner. This provides a great insight into where your website stands.

    The Duplicate Content table on Siteliner is by far one of the best SEO tools for small businesses that match URL, website content and pages.

    It provides a percentage of the duplicacy on sites. Because Siteliner is smart enough to skip the pages with noindex tag, content with high portion requires to be dealt with.

    Siteliner Features

    • Analysis Duplicate Content
    • Find Broken Links In Your Site
    • Find Internal Page Rank
    • Analysis Page Power

    Pros

    • Fast analysis
    • Systematized results
    • Free services
    • Affordable premium services
    • Downloadable reports
    • Free for websites with fewer than 250 pages

    Cons

    • Limited to internal analysis
    • If you have a larger website, you will need to purchase credits to audit your website (but we think it’s a very worthwhile investment)
    • Some of Siteliner’s features are found in all-in-one tools

    Rating: 8.5/10

    Siteliner logo 2 -Best SEO Tools 2020

    Siteliner

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    We find the best options foryou.

    Choose.

    Make easier decision with options we provided.

    Decide.

    You are the one who decides.

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